Comparire nella prima pagina e ancora meglio the top results of search engines is the result that many companies and professionals wanting to get sites to have greater visibility and opportunity to make known its products and therefore the gains.
There are also tools that allow web marketing via pay per click or predetermined amounts for specific keywords (keys) to tick one of the first engine results. Among the campaigns to increase the visibility of such payment Advertisement is the best known is certainly the use of Google AdWords.Proprio for this reason, stay on top of search engines is tempting to many, and the usual "dodger" just put the whole a series of fraudulent techniques, mirate ad ingannare gli algoritmi dei motori di ricerca per falsare la SERP e stare in cima ai risultati a discapito di tutti gli altri siti web che usano tecniche legittime.
Tali tecniche illegittime prendono il nome di spamdexing , รจ una parola composta dai due termini spamming e indexing, ovvero fare spamming col fine d'ingannare l'indicizzazione delle pagine eseguite dai motori di ricerca.
Fonte: informaticando.net
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